Pragmatic product designer with 10+ years in AI and tech startups.

Ex C-level, still hands-on.

A web landing page for DigitalParking, featuring a city skyline (Warsaw) with interactive parking map icons. The page highlights a search bar to find nearby parking and a tagline promoting contactless parking through the NaviPay app.
A dual dashboard interface for Golden Business Park, displaying real-time parking spot occupancy and incorrect parking events. The view combines list and map visualizations, occupancy stats, and vehicle data in a light, clean UI.
A smartphone interface showing a screen with three large action buttons: “Park a vehicle,” “Charge an EV,” and “Buy a subscription.” Each option includes an icon and explanatory text, indicating a simple entry point for smart parking services.
A dashboard widget showing device movement data for fraud detection. It displays a 3D-rendered phone with a patterned surface and a purple “N” logo, alongside analytics: compliance with known user behavior patterns at 87%, device type (Apple iPhone XS), OS (iOS 13.3.1), movement pattern (walking), handedness (right-handed), orientation (portrait), and connectivity (mobile data LTE).
A web landing page for DigitalParking, featuring a city skyline (Warsaw) with interactive parking map icons. The page highlights a search bar to find nearby parking and a tagline promoting contactless parking through the NaviPay app.
A dual dashboard interface for Golden Business Park, displaying real-time parking spot occupancy and incorrect parking events. The view combines list and map visualizations, occupancy stats, and vehicle data in a light, clean UI.
A smartphone interface showing a screen with three large action buttons: “Park a vehicle,” “Charge an EV,” and “Buy a subscription.” Each option includes an icon and explanatory text, indicating a simple entry point for smart parking services.
A dashboard widget showing device movement data for fraud detection. It displays a 3D-rendered phone with a patterned surface and a purple “N” logo, alongside analytics: compliance with known user behavior patterns at 87%, device type (Apple iPhone XS), OS (iOS 13.3.1), movement pattern (walking), handedness (right-handed), orientation (portrait), and connectivity (mobile data LTE).

Selected work

Full case studies are password protected.
You’ll find the password in my resume - or feel free to reach out directly.

View all work
A dual dashboard interface for Golden Business Park, displaying real-time parking spot occupancy and incorrect parking events. The view combines list and map visualizations, occupancy stats, and vehicle data in a light, clean UI.
A smartphone interface showing a screen with three large action buttons: “Park a vehicle,” “Charge an EV,” and “Buy a subscription.” Each option includes an icon and explanatory text, indicating a simple entry point for smart parking services.
A web design mockup showing the English-language DigitalParking homepage with a Dubai skyline and parking location cards, alongside a mobile view of the Polish-language CyfrowyParking Novotel Warszawa Centrum page with booking and EV charger information.
A series of dashboard panels from a fraud detection platform. The screens include data visualizations like graphs, device behavior logs, maps, and recommendation accuracy, displayed in a modular, data-heavy interface using a purple-accented dark sidebar.
A dual dashboard interface for Golden Business Park, displaying real-time parking spot occupancy and incorrect parking events. The view combines list and map visualizations, occupancy stats, and vehicle data in a light, clean UI.
A collage of mobile screens from the NaviPay app showing various user flows, including parcel pickup navigation, parking payment, barrier access, subscription plan selection, and vehicle check-in at designated spots. The UI combines map visuals, clear icons, and action-oriented CTAs like “Confirm Arrival” and “Open Barrier” over a dark blue background.
A series of dashboard panels from a fraud detection platform. The screens include data visualizations like graphs, device behavior logs, maps, and recommendation accuracy, displayed in a modular, data-heavy interface using a purple-accented dark sidebar.
A side-by-side view of two mobile screens from the DigitalParking portal. The left screen shows a search interface with a Dubai cityscape background and parking location icons, while the right screen displays parking options for locations like Holiday Inn Park & Fly and a step to choose how long to park, with a “Reserve a parking space” button.
A dual dashboard interface for Golden Business Park, displaying real-time parking spot occupancy and incorrect parking events. The view combines list and map visualizations, occupancy stats, and vehicle data in a light, clean UI.
A collage of mobile screens from the NaviPay app showing various user flows, including parcel pickup navigation, parking payment, barrier access, subscription plan selection, and vehicle check-in at designated spots. The UI combines map visuals, clear icons, and action-oriented CTAs like “Confirm Arrival” and “Open Barrier” over a dark blue background.
A series of dashboard panels from a fraud detection platform. The screens include data visualizations like graphs, device behavior logs, maps, and recommendation accuracy, displayed in a modular, data-heavy interface using a purple-accented dark sidebar.
A side-by-side view of two mobile screens from the DigitalParking portal. The left screen shows a search interface with a Dubai cityscape background and parking location icons, while the right screen displays parking options for locations like Holiday Inn Park & Fly and a step to choose how long to park, with a “Reserve a parking space” button.

How I create impact

Proven ways I’ve helped startups and scaleups go from stuck to shipping.

1

Zero-to-One 
Product Design

Driving delivery from discovery to scalable solutions, grounded in user needs, technical constraints, and strategic context.

2

Design Leadership & Strategy

Establishing and scaling design practice from scratch, aligning design with product and business vision, and enabling high-functioning teams.

3

Debt Reduction

Reducing UX and design debt through pragmatic design systems, lean ops, and delivery-focused infrastructure that unlocks execution speed.

Let’s collaborate

Let’s talk if you’re navigating 
scale, design debt, or early-stage product chaos.

jakub@sroka.es
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linkedin.com/in/pansroka

Based in Warsaw, Poland. Open to global work.